"I want to create a habit of going to bed at 10pm, so why is Emile suggesting I go to bed at 12:45am?"

icons8-team-643498-unsplash.jpg

In order to explain why your first goals on Emile might not be as ambitious as you’d like, let’s first take a look at a normal self improvement trajectory. This is a pattern of behavior we at Emile have experienced both firsthand as well as by observing and interviewing our users:


Typical Self Improvement Trajectory

Problem Reaches a Critical point
"I'm exhausted at work. I gotta get to bed earlier."

Inspiring Vision of Change
"If I went to bed at 10pm instead of 1am I could meditate, have breakfast, train for a marathon and get enough sleep for work!"

Overmotivated Superplanning
"Ok tonight I'm going to bed at 10pm, setting my alarm for 6am, meal prepping for tomorrow's breakfast, running at 7am, and setting up an 8am work meeting!”

Deceptive Success
"I did it today! This is the new me!"

Life gets in the way
"Ok well today I have that social event so I can't get 10pm but maybe I'll still work out on Friday."

Gradual Goal Abandonment
There's no quote for this because reverting to our normal habits happens almost completely subconsciously.

[Repeat about 2-6 months later]

How and Why Emile is Different

When we first launched Emile as a tool for weekly goals, we let users set their own goals. We quickly found that when folks set their own goals, they are predictably overly optimistic and ambitious. When folks would set an ambitious goal on Emile, Emile would try to keep them accountable, but they would keep reporting failure and eventually abandon Emile without a backup plan for sticking to their goal.

So we started proposing our own goals calculated to feel challenging but achievable based on the data we were seeing. And it worked! Folks who committed to these incremental goals saw steady progress. Many of them have shifted their bedtime by several hours. Here’s how Emile helps you leapfrog common self-improvement pitfalls:

Self Improvement On Emile

Problem Reaches a Critical point
"I'm exhausted at work. I gotta get to bed earlier."

Inspiring Vision of Change
"If I went to bed at 10pm instead of 1am I could meditate, have breakfast, train for a marathon and get enough sleep for work!"

Emile proposes an Incremental goal
Emile: That's awesome. Let's see if you can get to bed by 12:45am at least 3 times this week.
"Hmm that sounds too easy."
Emile: Feel free to exceed your goal and go to bed even earlier, but this is all I'll hold you accountable for this week. If you succeed, it'll get harder next week.

Goal Gets Incorporated Into Normal Everyday
"12:45am is only 15 minutes earlier than last week. This is a breeze."

Accidental Improvement
Emile: Hello again! Here's your recent progress:

Week of October 2nd: 2 for 3 @ 12:30 am
Week of October 9th: 4 for 3 @ 12:30 am
Week of October 16th: 4 for 4 @ 12:15 am
Week of October 23rd: 3 for 3 @ 12:00 am

“I’m on a roll!”

Success/Maintenance
Emile: Did you get to bed by 10:15pm last night?
“Yes!”
Emile: Nice! You've gotten your goal 4 weeks in a row and are only 15 minutes away from your ideal of 10pm.
“Wohoo! 10pm here I come!”

charlie molthrop